Here are a few "Direct Marketing" tips to keep in mind when you're considering launching a new campaign.
Most businesses will get 80% of their sales from 20% of their customers. Know exactly who those 20% are and aim your advertising to that segment.
Research is a vital part of your marketing plan. Your effort should produce answers to who your prospects are, and where, why, when, and how they are converted into active buyers.
As your business grows, prepare a strategic marketing plan looking at how your product or service will meet the long-term needs of your customers.
Dramatically increase your odds for a direct mail response by including a self-addressed, stamped or postage paid envelope.
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